Speakers
Description
Learning Objectives: Learn how to develop a simple and efficient social media plan to increase public visibility of the BPSO culture at your health care institution.
Background: Social media is everything. The average time spent on social media by individuals is 2.27 hours per day (Digital 2022: Global overview Report). If you want to engage your audience, you need an efficient social media strategy. Having a social media strategy will help you plan and implement effective social media campaigns to reach your desired audience with the right content.
Method: At CHEO we have engaged in a partnership with our communications team to develop a simple and specific plan to increase public visibility of our BPSO culture at CHEO. This included developing a content calendar, aligning our BPGs with key dates (world asthma day, national IV nurse day) and identifying key target groups.
We coordinated communications through different forms of media, maximizing exposure and engagement with our target audience and keeping track of our progress to identify areas for improvement.
Results: The use of a social media strategy has allowed us to increase visibility of our BPSO culture at CHEO. It allows us to track what social media platforms are working and allow for a more consistent, cohesive social presence.
Leveraging social media has been a powerful strategy that has highlighted BPSO work at CHEO and increased awareness, engaged community and staff, and promoted health initiatives and improvements
Keywords
Social Media Strategy
Author(s) Credentials and Title
Jill Frook, RN, BScN, Nurse Educator Nursing Practice, BPSO Lead
Lindsey Vanderheiden, RN, BScN, MScN Clinical Assistant Manager, Nursing Practice & Corporate Services - Health Human Resource Programs
What RNAO BPG or tool/toolkit is this work related to:
Related to the Social Movement Action Framework
| Organization Name | Children's Hospital of Eastern Ontario |
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